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Healthy tea brands tend to opt for the nature based looking brand using visual representations of plants, leaves etc. Our aim was to brand this 'tea for soul' brand that doesn't fit within that category. 

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In doing so we created an icon based on the tea plantations itself and their natural stair case farming method that is often seen in north of Thailand where the tea is originally sourced and handpicked from. At the same time the icon also symbolizes the tea pods that is contained in each package. 

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The vibrance of each package visually represents the ingredients within the tea, its health benefits and often the colour of the actual tea itself. 

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