Cha Soul

organic

thai tea

We were tasked with creating branding and packaging for this organic tea brand as well as creating an engaging e-commerce platform for them so they could sell their products directly to the consumer.

We wanted to capture the spirit of the Thai mountains in which the tea leaves are grown and give a healthy organic feel to the logo and branding.

The Problem

Standing out and being recognised in a very saturated market

The Solution

Creating a strong and cohesive brand identity, captures the unique selling points of the brand and creating attractive bispoke packaging to really give Cha Soul the edge over other brands.

Branding

packaging design

webdesign

Healthy tea brands tend to opt for the nature based looking brand using visual representations of plants, leaves etc. Our aim was to brand this 'tea for soul' brand that doesn't fit within that category.

In doing so we created an icon based on the tea plantations itself and their natural stair case farming method that is often seen in north of Thailand where the tea is originally sourced and handpicked from. At the same time the icon also symbolizes the tea pods that is contained in each package.

The vibrance of each package visually represents the ingredients within the tea, its health benefits and often the colour of the actual tea itself.

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Cha Soul