The aim was to capture the essence of adventure when creating the brand identity and to convey this to the consumer through thought provoking content creation and innovative social media marketing. 

When forming the brand identity we turned our attention to the wanderlust generation. The 'never settle' mentality along with the brand image of the compass communicates the lifestyle of adventure and forward momentum. 

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Following the brand ambassadors along their adventures through south east Asia we were able to capture this strong sense of exploration which is and create content that represented the brand narrative. 

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